InnovationIQ Certification

The InnovationIQ certification process begins with a thorough assessment and analysis managed by an Authorized InnovationIQ Assessor.

Steps in Certification

Over a matter of weeks, organizations move through the following steps:

1. Self-cataloging the organization’s current capabilities using the InnoSurvey®.
2. Reviewing customized analytics and reports from an InnovationIQ Assessor, based on benchmarked results from more than 6,000 innovation projects in 105 countries.
3. Evaluation of the InnovationIQ score, with recommendations for next steps.
4. Obtaining InnovationIQ certification after the organization meets specified criteria.
5. Promoting achievements with stakeholders and business partners.

The self-directed InnoSurvey® normally takes approximately two weeks to complete. This consists of an in-depth survey that is available in 19 languages, including Arabic, Chinese (Simplified and Traditional), Dutch, English (UK and US), French, German, Italian, Norwegian, Polish, Portuguese (European and Brazilian), Russian, Spanish (Catalan, Castilian, and International), Swedish, and Turkish.

Required Documents

When an organization requests InnovationIQ certification, they will receive a communication package requesting the following documents:

• Email addresses for the participants in the InnoSurvey®
• Essential financials such as revenue and EBIT for the past 3 years
• The organization’s DUNS number
• A list of markets served by the organization
• A list of industries where the organization is active, using the International Standard Industrial Classification (ISIC)
• Total number of employees
• Classification as for-profit or not-for-profit
• A brief description on the nature of your organization
• A summary of customers and competitors
• A brief value proposition
• The organization’s current strategic initiatives
• SWOT analysis (strengths, weaknesses, opportunities, threats)

Based on this information, the Authorized InnovationIQ Assessor conducts an Innovation Capability Assessment including benchmarking, analysis and assignment of an InnovationIQ score. Scores above 31 qualify the organization for certification.

For the Innovation Capability Assessment, the InnovationIQ Assessor will need access to a broad range of stakeholders such as management, employees and externals, with at least 10 respondents for organizations of less than 50 employees, 15 respondents for organizations of 50–500 employees, and 30 respondents for organizations with more than 500 employees.

A secondary requirement is a minimum of two external respondents such as end-users, suppliers or partners. The value of this variety of respondents is to balance out many conflicting perceptions from different levels.

The InnovationIQ Assessor uses both quantitative data analysis by benchmarking and correlation analysis with AI-backed pattern recognition to generate an accurate score and robust reporting documents.

How to Use the InnovationIQ Certification

The InnovationIQ certification immediately conveys competence to all key stakeholders – the board, business partners, employees, customers, the talent market and the global marketplace. The certification documents include a logotype that can be used online or in print.

This certification can helps large organizations manage innovation. The resulting report can identify areas where innovation has the best chance, and to deploy the right talent and tools. It is a simple but powerful metric that can be sued to evaluate the innovation readiness of the organization, and to identify the best opportunities.

Organizations can display the InnovationIQ certificate on their websites, on planning documents or in marketing materials. This certification both sparks dialog on innovation priorities and reinforces a culture of innovation across the organization.